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ABOUT DIANNA

Photo of Dianna LaFerry

Dianna LaFerry is a multi-faceted designer and project manager with 25+ years of experience working with clients across many industries.


As a child, she was inspired by her parents and extended family, who were all artisan entrepreneurs. Her family’s businesses included a custom cabinet millwork, a dressmaking shop, a blacksmithing studio, and several rental properties. Hands-on training with each of these ventures helped Dianna learn many skills early in life, including how to work with clients and strategies for managing different kinds of projects


Her own artistic career began in the early 1990s as a tee shirt designer at a small shop in her hometown. Since those early days of paste-up on paper, Dianna has kept pace with digital design technology, producing everything from branding for sports teams to licensed quilting fabrics. Throughout the 2000s, Dianna also worked as a creative director, web master, consultant, and communications coordinator. She earned her Bachelor of Fine Arts degree from The University of Oklahoma.


She lives in the San Francisco Bay Area.