Case Study

“Amarillo Gorillas Team Logo”

Digital Illustration, produced using Adobe Illustrator

This cartoon-based hockey logo was commissioned by the Amarillo Gorillas team ownership and was designed under the direction of lead designer Kent Johnson of Massive Graphics. 


This logo appeared in branding for the Amarillo Gorillas hockey team, along with the team’s jerseys, hockey pucks, billboards, and fan merchandise.


Design concept was initially drawn in pencil, then rebuilt in Adobe Illustrator utilizing manual tracing. Typography was also added in Adobe Illustrator.